Stay Out of Trouble With Texts and Calls

Texting and cold-calling laws have real teeth — fines start at $500 per message and climb to $1,500 fast. Here is how KaiCalls keeps your business out of court.

Why this matters

The TCPA — Telephone Consumer Protection Act — is the law that lets people sue you for sending a text or making a robocall they did not agree to. The fines run $500 to $1,500 per message. Lawyers troll for violations on purpose. One slip can wipe out a year of profit.

KaiCalls is built so the default behavior keeps you safe: we check consent before every outbound text and call, we honor STOP replies instantly, and we block Do Not Call numbers automatically. You still have to do a couple of things on your end — they are covered below.

Register before you text (A2P / 10DLC)

Carriers (Verizon, AT&T, T-Mobile) require every business to register before they will deliver texts reliably. The registration is called A2P 10DLC. Without it, your texts get filtered, throttled, or dropped — even legitimate ones to customers who asked you to text them.

Open Kai's registration wizard from the dashboard. You will need:

  1. Your legal business name, EIN, and address.
  2. A short description of what you text people about (e.g. “appointment reminders for plumbing customers”).
  3. Two example messages you might send.

Carrier review usually takes 3 to 10 business days. Plan for two weeks.

Heads up: Do not run text campaigns before your registration is approved. Carriers will block most messages and your good number can get a bad reputation that takes weeks to clean up.

Do Not Call: blocked automatically

Before Kai makes any outbound call, she checks the number against the federal Do Not Call registry and your own internal block list. If the number is on either list, the call does not go out — even if you ask her to.

You can also add numbers manually. If a customer ever says “please stop calling me,” you tell Kai “add (555) 123-4567 to my do not call list” and she handles the rest. No menus, no forms.

  • See every number you've blocked, anytime.
  • Add a number by voice or from the dashboard.
  • Take a number off the list only if the customer says it's okay again.

Consent: when you can text or call

The short version: you can contact a customer when they have given you permission. A customer who calls you first, fills out your contact form, or agrees to be texted has given consent. A name and number you scraped off a directory has not.

KaiCalls logs consent automatically whenever a lead comes through your phone, your intake form, or your SMS opt-in. That timestamp is your proof if anyone ever challenges it.

  • Who gave consent, and exactly when.
  • How they gave it — inbound call, web form, or SMS opt-in.
  • Whether they have since opted out, and when.

STOP means stop. Instantly.

If a recipient texts back STOP, UNSUBSCRIBE, or any of the other standard opt-out words, KaiCalls flags the number opted-out before your next message can leave the queue. No more texts, no follow-ups, no campaigns.

They can opt back in by replying START.

Proof, in case anyone asks

Every text, every outbound call, every consent change, and every DNC update gets logged with a timestamp. If a customer ever claims you texted them without permission, you can pull up the receipt in seconds.

  • Every outbound message, with consent status at the moment it was sent.
  • Every DNC addition and removal, with the reason and the time.
  • Every change to your agent settings — who changed what, when.
Bonus: Audit logs stay with your account for its lifetime. You do not need to download or back them up — they are there if a lawyer ever asks.

A bit more on TCPA

The Telephone Consumer Protection Act applies to automated calls and texts to consumers. The fines are $500 per violation, and up to $1,500 if the court decides you knew you were doing it. Class actions stack up fast.

KaiCalls protects you on three fronts:

  • We check consent before every outbound call or text.
  • We check the DNC list before placing an outbound call.
  • We process STOP replies the instant they arrive.
One catch: Our automatic checks cover the calls and texts you launch through KaiCalls. If you build a custom integration on top of our API, your integration is responsible for honoring consent on its own end.

The short list

  • Register for A2P 10DLC before you send a single marketing or reminder text.
  • If a customer asks you to stop, add them to your DNC list the same hour.
  • Don't text or call cold numbers you bought, scraped, or borrowed. There is no shortcut that does not eventually find you.
  • Skim your audit log once a month. Catching a bad pattern early is much cheaper than fighting a class action.
  • If you ever feel unsure about whether you can text a person, you can't. Wait for them to reach out first.
    Stay Out of Trouble With Texts and Calls | KaiCalls Help